Why LRP Makes Sense—in a Strong Market

When cattle markets are strong—as they are today—it’s easy to feel like risk management is unnecessary. Optimism is contagious, and cattlemen have earned the right to feel good when prices are high. But history, and behavioral science, remind us that decisions made...

Improve Rainfall Data or Bring Back Vegetative Index

Newer High Elevation Weather Stations are Costing Livestock Producers Millions By: Brandon Willis USDA’s effort to expand insurance options for livestock producers is impressive. Pasture, Rangeland, and Forage (PRF) is a key program for livestock producers, it’s a...